Blog
Real prices, honest comparisons and no-fluff guides to decide on your website or system.
Accepting payments online with Stripe and PayPal
Stripe and PayPal both charge roughly 3 percent per sale with no monthly fee. Which fits your site, and what integration costs with me.
AI chatbots: what to honestly expect in 2026
In 2026 an AI chatbot answers FAQs and qualifies leads well, but needs guardrails and never invents policy. Honest limits, from USD 300.
Automatic email follow-ups: recover sales while you sleep
80% of sales need 5 or more touches but most businesses stop at one. A 3 email automatic sequence recovers quotes silently dying. From USD 300.
Automatic reports: stop building spreadsheets by hand
If someone assembles the same numbers every week, that is 50 to 100 hours a year. An automatic report costs from USD 300, built once.
Automating recurring billing and payments
Automated recurring billing charges cards on schedule, retries failures and chases late payers alone. Setup from USD 300 with Stripe or PayPal.
Basic web security: HTTPS, backups and passwords
Three things stop most small business website disasters: HTTPS everywhere, tested backups and a password manager. The 20-minute checklist.
Booking and scheduling systems: features that matter
A custom booking system starts at USD 2,500 and pays for itself by killing no-shows. The 6 features that matter, and the ones that do not.
Why cheap web development gets expensive (and expensive gets lazy)
A USD 200 website usually costs 1,000+ after rebuilds and lock-in. A 20,000 agency site funds meetings. Where the honest middle lives.
Choosing your brand name and domain
A good brand name is sayable, spellable and free as a domain. My naming and domain service starts at USD 50. The practical checklist.
Client portals: everyone sees their own, nothing else
A client portal shows each client only their own projects, files and invoices. Custom builds start at USD 2,500. Here is when it pays off.
Connecting your website to WhatsApp without losing messages
A wa.me button with prefilled text converts visits into chats, but setup mistakes lose messages. The right way, from USD 400 sites.
Custom store vs Shopify: what your volume says
Under 20 orders a month, Shopify is fine. Growing past it, fees compound. A custom store is USD 900 once. Let volume decide, not opinions.
How much does a custom system cost for a small business
A custom system starts at USD 2,500 with me and takes 4 to 6 weeks. What that buys, real examples in production, and when SaaS is enough.
Custom website vs Wix: an honest comparison
Wix costs roughly 17 to 45 per month forever. A custom site costs USD 400 to 900 once. When each wins, with the 3-year math.
Digitizing a business that still runs on paper
Digitizing a paper business starts with one process, not all of them. Costs run USD 900 to 2,500 and the order you do it in decides success.
DIY with AI vs hiring a developer: what to expect from each
AI builders produce a decent draft site in an hour for 0 to 30 a month. What they do not produce is the last 30 percent that makes it work.
Your domain and hosting must be in your name: here is why
If your domain is registered to your developer, your business has a landlord. What to check today and how I hand over everything in your name.
Fixed-price offshore development: how to make it work
Fixed-price offshore works when scope, price and date are written before work starts. The 5 conditions that separate it from the horror stories.
Fixed price vs hourly rate: how to read a development quote
Fixed price means one written number before work starts. Hourly means an estimate that can drift. How to read a quote and spot the traps.
Freelancer, agency or platform: who should build your site
Agencies cost 5,000 to 30,000, platform marketplaces are a lottery, and a good independent developer is the middle. How to choose the who.
Systems for gyms and studios: bookings, plans, payments
A gym or studio system handles class bookings, membership plans and recurring payments. Custom builds from USD 2,500 with no per-member fees.
Why hiring a developer in Latin America is a smart move (same timezone as the US)
Latin American developers work your US hours at a fraction of US rates. My fixed prices run USD 400 to 2,500 against 5,000 to 30,000 at agencies.
Hiring a developer abroad: how to do it safely
Hiring a developer abroad is safe if you control 4 things: ownership, written scope, visible progress and payments tied to delivery.
Hotel websites: direct bookings without commission
Booking.com takes 15 to 25 percent of every stay. A hotel website with direct booking costs USD 900 one time. The channel math for small hotels.
How I work: price and date in writing within 48 hours
My process: you describe the project, within 48 hours you get a fixed price and delivery date in writing, and the number does not move.
How long does it take to build a professional website
A starter website takes 7 days, a full website or web app 2 to 3 weeks, a custom system 4 to 6 weeks. What makes timelines real or fake.
How many visits your site really needs to sell
With a typical 1 to 3% conversion rate, 500 visits a month produce 5 to 15 inquiries. The math, and why conversion beats traffic.
How much does a website cost in 2026: real fixed prices
A professional website costs USD 400 to 900 fixed with me. US agencies charge 5,000 to 30,000. Here is what each number buys.
How much does an app cost in 2026, and why you rarely need a native one
A web app costs USD 900 with me, delivered in 2-3 weeks. Native apps run 30,000 to 150,000 at agencies, and most projects never needed one.
How much does an online store cost in 2026
A complete online store costs USD 900 with me, in 2-3 weeks. Platform stores cost 30-300 per month forever. The real math explained.
How to show up in ChatGPT and AI answers (AEO and GEO explained)
AI assistants cite pages with direct answers, clear structure and real data. What AEO and GEO mean and how to get your business mentioned.
Is your website selling? Measurement without smoke
Your website is selling if you can name its conversions per month. Real measurement setup from USD 100, and the 4 numbers that matter.
Local SEO: showing up when people search nearby
Local SEO gets you into the map results people call from. Google Business Profile plus local pages, from USD 150 audit and USD 100 monthly.
Multi-language websites: selling beyond your country
A proper multi-language site costs from USD 200 per language with me. What real localization involves, with a 5 language, 544 page case.
Page speed: what every extra second costs you
Each extra second of load time cuts conversions by roughly 7% and mobile bounces jump past 3 seconds. What speed costs and how I fix it.
QR check-in and event accreditation systems, explained
How QR accreditation works, what it costs (custom builds from USD 2,500) and what I learned building PASE for events with 150,000+ attendees.
The 7 questions to ask anyone building your website
Seven questions that expose a bad web developer in one call: ownership, fixed price, scope, dates, revisions, aftercare, and real work.
Real estate websites: listings, filters and leads that arrive
A real estate website with listings and filters costs USD 900. The difference between a brochure and a lead machine is how listings and contact work.
Redesign or rebuild: what to do with an outdated site
Rebuild when the site fails on mobile or you cannot edit it. A rebuilt site costs USD 400 to 900, often less than patching an old one.
Restaurant websites that actually fill tables
A restaurant website that fills tables costs USD 400 to 900 and needs 5 things: menu, hours, location, reservations and photos that load fast.
Selling tickets online without giving away commission
Ticketing platforms take 3 to 10 percent of every ticket. Your own ticket sales system is a one-time cost from USD 2,500. The break-even math.
Selling photos online: the ski resort case
How I built a photo sales system for photographers at Cerro Catedral ski resort: browse, pay, download. What it teaches about selling digital files.
Simple e-learning: sell your course without pricey platforms
Course platforms take 5 to 10 percent or USD 39 to 199 monthly. Your own course site is USD 900 to 2,500 one time, with students in your name.
Simple inventory systems for small business
A simple inventory system tracks what you have, where it is and when to reorder. Custom builds from USD 2,500, no per-seat monthly fees.
The SOMOS DER systems: what we built for an events company with more than 150,000 attendees
Four systems for one events company: QR accreditation, ski resort photo sales, a 1,000-supplier portal and a 544-page site in 5 languages.
Squarespace, Webflow or custom: which one fits you
Squarespace for simple self-managed sites, Webflow for design teams, custom from USD 400 when the site must sell. A profile-based answer.
Supplier management systems: when you need one
You need a supplier system when the spreadsheet fails: 3 clear signals, what the system should do, and the 1,000-supplier portal I built.
The 7 tasks your business should automate first
The 7 automations with fastest payback: replies, follow-ups, booking, reminders, invoicing, reports and data entry. Builds from USD 300.
Template vs custom design: what actually changes
A template decides your structure before knowing your business. Custom design starts from your customer. What changes: trust, conversion.
Web app vs native app: the decision in plain words
A web app opens in the browser and costs USD 900. A native app installs from stores and costs 30,000+. Most businesses need the first.
Website maintenance costs: what you should actually pay monthly
Fair website maintenance costs USD 30 to 60 per month. Agencies charge 100 to 500. Here is what that money should and should not cover.
Websites for professionals: lawyers, accountants, doctors
A professional practice website costs USD 400, launches in 7 days, and exists to do one thing: make it easy to trust you and contact you.
What happens after launch: maintenance explained
After launch your site needs updates, backups and small fixes. My maintenance is USD 30 to 60 per month, optional, and here is what it covers.
What is a sitemap and why your site needs one
A sitemap is an XML file listing every page so Google finds them all. Without one, pages can stay invisible for months. Setup takes under a day.
What is an integration and why it saves hours every week
An integration connects two tools so data moves alone, no retyping. Most save 2 to 5 hours weekly and cost from USD 300 built once.
What is SEO and how long until it actually works
SEO is the work of ranking on Google. Expect first movement in 3 months and solid results in 6. Real costs: audit from USD 150, monthly from USD 100.
What to prepare before hiring a web developer
Five things to prepare before hiring a developer: goal, content, domain, brand, and examples. With these ready, a site launches in 7 days.
WhatsApp bots for business: real uses and real costs
A WhatsApp bot answers instantly, qualifies leads and books appointments 24/7. Real builds start at USD 300. What works and what to skip.
Why your website doesn't show up on Google: 8 common causes
8 reasons a site is invisible on Google, from noindex tags to zero content. Most are fixable in days. Audit from USD 150 finds yours.
WordPress in 2026: when it makes sense and when it doesn't
WordPress still fits content-heavy sites with editorial teams. For most business sites in 2026, it is maintenance debt you do not need.